Why Google ads & Pay Per Click?
Google PPC (Pay-Per-Click) advertising is a powerful tool for purpose-driven organizations looking to amplify their message, increase donations, and engage supporters.
With Google’s robust targeting options, you can ensure that your ads reach the right audience—whether that’s potential donors, volunteers, or advocates—at precisely the right time. PPC allows you to control costs by only paying when someone clicks on your ad, providing a measurable return on investment.
Additionally, Google’s advanced privacy protections and data controls ensure that your campaigns remain compliant and respectful of user privacy. While some organizations may have concerns about effectiveness or budget, PPC offers scalability, allowing you to start with a manageable spend and adjust based on performance.
With proper targeting and ongoing optimization, Google PPC can be a cost-effective and impactful way to further your mission and drive real results.
Google Ads
An incredibly powerful tool to ensure that your charity or purpose driven organisation is visible when potential donors are looking for ways to engage with the causes they care about. By targeting specific keywords related to your purpose & mission, an effective Google Ads campaign will help maximise visibility and drive engagement for the long term.
Landing page optimisation
A well-optimised landing page is the make or break component of your PPC campaign’s effectiveness. A landing page that clearly communicates your purpose, your brand initiatives, and links the values you share with your supporters – will convert. Showcasing the impact of donations & providing an easy, secure method for visitors to contribute – is the best trodden path to repeat donors.
Remarketing
Remarketing – a crucial step in improving conversions, looks to re-engage individuals who have visited your site but have not yet donated. By displaying targeted reminders about your organisations purpose & work, and again tying a user’s values with your own, we encourage visitors to return and engage, completing their contribution.
Not just for charities
We run successful PPC campaigns for organisations of all kinds. Our focus at Ethical Digital is on purpose driven organisations – those that serve a goal beyond profit. Pay per click campaigns are often the quickest, most effectively reliable route to increasing revenue and driving engagement – whatever business you’re in.
Pricing
We charge a simple monthly management fee for maintaining Google PPC campaigns. The management fee varies depending on the amount of budget you have allocated for monthly spend. The fee starts at £500pcm for ad spend budgets of under £1000, and rises incrementally to a maximum of £2000pcm for ad spends at a maximum of £30,000 per month. You’re probably somewhere in between – so do get in touch for full pricing.