The first thing to appreciate here is that there are no shortcuts. Nobody can guarantee you first page ranking for your best search terms (please don’t even open the emails that people send you, promising page one in 30 days!), and the only real way to achieve results is through a consistently executed content and marketing strategy. Here’s what we think … in two minutes:

Below is a transcription of the video for those who prefer to read rather than watch!

How will I rank my website in Google? Okay. You rank your website in Google through consistent efforts, consistent hard work. What we do is we will create site maps that Google wants to see, that tells Google all of the content on your site.

It tells Google how frequently that content will be updated, and it provides Google with information about your site, things like your opening hours, if that’s applicable, your location, like basic information that we can provide to Google, along with the list of all your pages and all your blog posts, and all of your media assets and all of that. We tell Google everything. So Google will start indexing your content quickly.

But how you start to rank will depend on how frequently you are updating your website with content that is useful to your primary and secondary and tertiary audiences. So you will have a strategy in place whereby you are creating content on a regular basis that speaks to the problems your audience has and speaks on how to solve them.

And in doing so, you are telling Google that you are becoming an authority on this subject. You are an authority on how to help your clients over time. And there aren’t shortcuts. I’m sorry, there aren’t shortcuts, but over time you will build up a massive information that establishes you as a sector leader and that will help you in your Google rankings.

Now, there are better, or there are other technical ways to flag to Google what you are doing, and that will help speed up the process. But ultimately it comes down to hard work, persistence and consistently creating content, consistently creating well-structured content. And we’d help you with what that looks like. But yeah, the guts of it is going to be on you, I’m afraid. Good luck.